David Meerman Scott - BMA Keynote

The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference.

Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel.

Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience.

Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.



E.T.