At Veodia we have many French team members.
Recently I attended several events around the IsraelWebTour and now it is time for the French Tech Tour.
Engaging with Analysts and the Media
Panelist guests:
- Carla Thompson, Senior Analyst, Guidewire Group
- Michal Lev-Ram, Fortune Senior Writer, Fortune
- Rafe Needleman, Editor, Webware/CNET
- Dean Takahashi, DigitalMedia Lead Writer, VentureBeat
Moderator: Jeff Clavier, Founder & Managing Partner, SoftTechVC
Notes:
There is a blur between the 'official' journalists and the bloggers.
Consumer product - should be focusing on traditional channels (NY-T and such) as the bloggers are focusing on early adaptors and not on the mass audience.
Do and Don't on how to contact press and bloggers- Introduction eMail - provide information about the company/product and how to reach you
- Contact from the CEO. Do not hide behind the PR team.
- No 25Mb PPT in eMail
- No embed video in eMail
- Make sure the mailing list does not include everyone on the TO field.
- Make sure you include the right person name and do not miss-spell the name of the Blogger...
- Embargo - control the process. In case there is a ... Notify all the bloggers who still keep it.
- Do not ask for a flow-up based on a competitor story
- Have a media kit (images, bio, white papers, demos) ready for a follow up.
To be continued.
E.T.
