David Meerman Scott - BMA Keynote

The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference.

Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel.

Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience.

Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.



E.T.

Veodia - Free Trial of the Veodia Widget

Last night Veodia released a new version of its video platform for business.
In addition to 'enterprise' features, such as SSO, security, reports and integration to leading collaboration, sales, training and other systems, Veodia also offers a free trial of it 'Veodia Widget'.
Now you can register to the Veodia service and start uploading and recording high quality videos directly into the 'cloud'.

We've added demos to the Veodia site, showing video usage in business context, for example:
Sales, eLearning and collaboration.



In addition. Now you can register and try the Widget for free.
We added the ability to share the video by direct link or by an embed code.
I started using it to add video to my Twitter messages.

Link to video page

This is very exciting and I am very proud of the Veodia team.

Give it a try, use video for your business and send me your feedback.

E.T.

The Best Commute Ever

Great movie from my friend Mickey.



I cannot complain about my commute, but this is even better...

;-)

E.T.

Remember "The Hudsucker Proxy" and "Office Space"?

The last few weeks reminded me some scenes from The Hudsucker Proxy.
Two main associations were:

1. Stocks and Agendas


2. Viral Marketing and Pricing

Get your copy:

And in case you are working for a big enterprise, get this one as well...

E.T.

Notes from French TechTour (1/...)

At Veodia we have many French team members.
Recently I attended several events around the IsraelWebTour and now it is time for the French Tech Tour.




Engaging with Analysts and the Media

Panelist guests:

• Carla Thompson, Senior Analyst, Guidewire Group
• Michal Lev-Ram, Fortune Senior Writer, Fortune
• Rafe Needleman, Editor, Webware/CNET
• Dean Takahashi, DigitalMedia Lead Writer, VentureBeat

Moderator: Jeff Clavier, Founder & Managing Partner, SoftTechVC

Notes:
There is a blur between the 'official' journalists and the bloggers.

Consumer product - should be focusing on traditional channels (NY-T and such) as the bloggers are focusing on early adaptors and not on the mass audience.

Do and Don't on how to contact press and bloggers

- Introduction eMail - provide information about the company/product and how to reach you
- Contact from the CEO. Do not hide behind the PR team.
- No 25Mb PPT in eMail
- No embed video in eMail
- Make sure the mailing list does not include everyone on the TO field.
- Make sure you include the right person name and do not miss-spell the name of the Blogger...
- Embargo - control the process. In case there is a ... Notify all the bloggers who still keep it.
- Do not ask for a flow-up based on a competitor story
- Have a media kit (images, bio, white papers, demos) ready for a follow up.

To be continued.

E.T.

In-video Search and Ads

I would like to share with you some thoughts and questions I had during the “Under The Radar Entertainment and Media” Conference yesterday.

---

Notes:

There is a need for in-video search capabilities, both for people and for business. For people – it will allow finding relevant movies from large catalogs and aggregated sites, and even easy navigation to a specific frame within these movies. For business – it will allow a new type of monetization models on top of user-generated-content.

Some of the issues related to ads within Internet-videos (pre-roll, mid-roll, post-roll) are very similar to mainstream TV. People do not like ads and would skip them if they have a chance. I know I skip them by using Tivo. (I learned that there are already tools for skipping ads within these movies as well…)
Some ads are not related to the show or even the show content is harmful to the marketed brand.

Most companies I saw so far are using Adobe Flash as the delivery format. Using Flash allows merging the movies and the ads into one experience. The main experience I saw so far were textual ads Vs. multimedia ads (a movie within a movie). Encapsulated experience (the information is presented within the player) Vs. Open experience (the ads send the viewer to a Webpage).

Another trend is developing the ads using an ‘ad market place’ where creative professionals and amateurs ‘compete’ on advertisements projects.

---

My thoughts:

• Advertising within content (video, feeds, etc.) becomes more relevant as the content available via many portals (destination sites).
• People will continue to skip ads (manually or with some help from independent technologies) while advertisers will continue to push their messages across channels.
• Advertisement agencies leverage creativity from many sources, with a low cost.
• How can content producers be compensated for their content when it been used as a marketing vehicle?
• From “Who own the channel?” to “Who own the clip?”
  

An interesting example for an ad from my friend Craig Cmehil:

---

is the new interesting in-video company I saw.
(http://www.pluggd.com/)
With a very interesting text search capability, based on the audio track analysis, as well as "heat map" navigation concept for the scrollbar.
(And again… where was I…)


E.T.

Technorati Tags video, event, marketing, multimedia, undertheradar