Friday, July 27, 2007

Notes from reading "The Myths of Innovation" by Scott Berkun

The book includes many interesting topics and anecdotes about innovation, innovators and other factors, effecting and building the myths around innovation.

Scott did a great job encapsulating different phases and steps an innovative person or team go through doing the 'innovation' process as well as the different perspectives people have on the innovation before and after the acceptableness of it.

For Example:

Challenges: Find an Idea, develop a solution, secure sponsorship or funding, reproduce, reach customers.

Probability: (assuming 50% success rate and based on the challenges)
(do not get depressed, just yet...)

Feedback you better expect:
It will never work, no one will want it, it cannot work in practice, this is not the problem... Get out of my office...

and why you got it:
Ego, pride, politics, fear, priority, sloth, security, greed and consistency.

The bottom line is that there is no magic (now you can get depressed...) but there is a lot of hard work, timing, luck, curiosity, knowledge and focus involved.

the book includes many interesting quotes, such as:
"...History is written by those who wind and those who dominate... - Edward Said"
"...History is the lie commonly agreed upon... - Voltaire"
"...It does not matter where you start, as long as you start... - John Cage"
"...How do you systematize innovation? ... You do not... - Steve Jobs"
So - get back to work and hope one day you could look back and notice/appreciate your innovations.


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