Web 2.0 vs. Enterprise 2.0 - The Short Answer(s)

So what are the differences between Web 2.0 and Enterprise 2.0?
So many opinions and Blogs about is, so, let me share my short answers, based on who is asking...

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The kids version

Web 2.0 is where daddy plays, Enterprise 2.0 is where daddy works.





Another example: Office 2.0 Blog

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The car fan version

Web 2.0 is as if your car was shown on 'pimp my ride'.
It is fully customized to your taste, so it is cool, noisy and unique.


Enterprise 2.0 is like as if you car was shown on 'Top Gear'.
It is in mass-production, cost a lot and performs as good as it looks.

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The philosophical version

Web 2.0 is a 21st century culture looking for a business (model), Enterprise 2.0 is a business looking for a 21st century culture.


photo credits

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The IT version

Web 2.0: "What is IT?"
Enterprise 2.0: "What is Web 2.0"

(Well, some of them do get it...)

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The Mash-Up version

Web 2.0 is where you can mash-up anything you want. Just drag-n-drop, copy some embed codes, updated your blog and sync your twitter updates.
Enterprise 2.0 is where you expect to log-in to one system and have everything integrated and aligned with your business process.

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The Cloud Computing version

Web 2.0 and Enterprise 2.0 companies use cloud computing. While Web 2.0 companies are looking for low costs and scalability, Enterprise 2.0 companies are looking also for security, redundancy/recovery capabilities and good PR...

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The shirt version

Web 2.0 summit 2008 (I think...Cannot remember, so many of them)

SAP TechEd 2004... (from my private collection)

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Feel free to use them if you like.
Comments are welcome.

E.T.

Myst Online to be released fully open-source

Do you remember Myst?

I used to spent hours trying to solve the puzzles and wait for hours for the game to upload...
I think it was the first game that caused me to upgrade my computer...

Anyway, Cnet reported today that Cyan Worlds has decided to release all of Myst Online URU Live's assets to the public as open source.







This could be very interesting project to follow and to contribute to.

E.T.

Notes from Momentum Growth Conference (2/...)

Notes from Momentum Growth Conference.

Freelancer/author Sarah Lacy chats with Tina Sharkey, Chairman, Babycenter.com

• Communities are about looking for solutions for needs (current, long term), sharing interests and about human connection.
• The audience is growing and change all the time - do not expect to have a winning formula that could last long...
• Find out where your audience live and serve them there - eMails, online, RSS, newsletter, etc... Fine tune the messages based on 1-to-1 marketing concepts.
  
• Be true to your core.
• Statistics: 8M unique users in 10 counties. Revenue from eCommerce (larger) and media business (profitable).
• The company is part of Jonson & Jonson. It was bought from eToys when eToys declared bankruptcy in 2001.

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Imeem - Steve Jang, VP, Marketing and Business Development
Sugar Publishing - Brian Sugar, Founder, Publisher and CEO
Slide - Keith Rabois, VP, Business Development
Babycenter.com - Tina Sharkey, SVP Instant Messaging & Social Media
RockYou - Ro Choy, Vice President of Business Development

• In a discussion on users loyalty - both Slide and RockYou agreed (and it did not happen a lot) that the main challenge was to get the 'first time' users, as users are not switching to much after they invested in creating content and learning a system.
• It is important to know the demographics of your service - as advertiser require depends on it.
• People are going where other people (friends) are. The features are secondary.
• The debate between reach or niche went on... It was claimed that "viral engagement" allows you to go for a wide reach, while building engagement with focusing on niche (using a dedicated application). FaceBook was mentioned many times as the platform allow you to achieve this.

Overall - after over an hour of 'buzzwords exchange' it seems everyone are still looking for ways to put some logic into their success as well as define the next steps and trends.

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To be continued...


E.T.

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