Getting Real (again...)

I guess 'getting real' is doing a comeback (...) as investors and companies are taking actions.
In a recent post of 37Signals, Jason pointed out some key concepts from the Getting Real eBook (read it free).

Some (relevant) topics from the book:

• Build Less
• Have an Enemy
• Less Mass
• What's the big idea?
• It's a Problem When It's a Problem
• Half, Not Half-Assed
• Hidden Costs
• Forget Feature Requests
• "Done!"
• Meetings Are Toxic
• Seek and Celebrate Small Victories
• Hire Less and Hire Later
• Interface First
• Three State Solution
• Get Defensive
• One Interface
• Less Software
• Don't Do Dead Documents
• Tell Me a Quick Story
• Free Samples
• Easy On, Easy Off
• Promote Through Education
• Track Your Logs
• Feel The Pain

You may like these ideas, or really hate them, but they do worth a thought.

E.T.