Thursday, October 4, 2007

Notes from Momentum Growth Conference (5/...)

Notes from Momentum Growth Conference.

Thinking Outside the "Bubble"
So you have the Big Mo' - now what? A good company can rest on it's laurels, but the truly great companies are those who strategize to grow, expand, adapt and reach that next level. Momentum companies have to think beyond the bubble of Silicon Valley to Main Street USA and even out to the roads of Ulan Bator. Hear from experts about what it takes be great outside the Silicon Valley bubble.

Hi5 - Ramu Yalamanchi, CEO

Bebo - Xochi Birch, CO-founder & President

Best Buy - Martin Nyman

ThinkLondon - David Riches, Director, North America

Topix - Chris Tolles, CEO

During a long discussion about success and Tipping Points, the following parameters mentioned:

    1. Luck
    2. Mix of available capabilities allow the company to leverage luck.
    3. Industry readiness
    4. Market readiness
    5. Luck
    6. More luck (and then some...)
If you know what your user do and need, you can understand what will they need in the future (maybe...) and build something they will want and need in the future. If you are a head of the curve - you may be able to create a tipping point in customer engagement - driving success.

Statistics are very important to be able to measure health of the communities as well as status versus the competition. (It seems every company has a internal numbers and KPI as well as external numbers to through at the PR team...)

Stay relevant (and being paranoid really help).
Embrace change, be agile, be ready to trash things you have and love, based on what your users and future users needs and want.


To be continued...


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